Pick a resistant owner. Two runs: instincts first, then armed with the guest-cost ROI chain.
Your name and practice results are saved so your trainer can review them.
The classic stalled owner. Cash flow tight, treats the one-time compliance fee as a reason to delay. Won't move until you build the guest-cost ROI chain.
Owner has done renovations that looked nice but didn't move revenue. Dismisses the package as a 'pretty mood board.' Won't budge until you tie the work to ADR/RevPAR.
Owner's spouse dabbles in interior design and says the package is 'dated' and they can just pick finishes themselves. Won't move until you respect the spouse AND reframe to what a hobbyist can't provide.
Describe a resistant owner you've actually faced. The AI plays them, and the scoring holds you to the ROI chain and a dated recommendation.